According to the 2025 Ofcom report, over 22% of adults in the UK listen to podcasts weekly, a significant increase from just 4% in 2008. This trend is particularly strong among younger demographics and higher socio-economic groups. Although podcasts are growing in popularity, they still hold lower reach compared to music streaming services. The podcasting medium is characterized by its episodic nature, varied length, and broad array of accessible topics, presenting challenges in measurement and comparison with other audio formats.
Podcasts vary in length, can explore a variety of topics and can be published, streamed and downloaded by anyone on a range of services.
Over a fifth of adults listen to podcasts each week, with reach higher among younger people and those in AB socio-economic groups.
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