The newly released study by Sounds Profitable reveals that over 30% of Americans aged 18 and above consume ad-supported podcasts monthly, highlighting a significant market for podcasting. Despite their popularity, the transition from monthly to daily listening remains low. The study also points out that podcasting serves as a bridge for younger audiences to spoken-word audio alternatives, especially as AM/FM radio declines. Additionally, interactive consumption of podcasts is increasing, showing that many listeners enjoy both audio and video formats of their favorite shows, enhancing the medium's versatility.
More than three in ten Americans 18+ are monthly consumers of ad-supported podcasts, indicating a growing acceptance of this medium that transcends conventional ad perceptions.
Podcasting may be the gateway to spoken-word audio for younger audiences, as it remains a popular alternative to declining commercial AM/FM radio.
The data reveals that while podcasts are an important choice, the transition from monthly to daily listening patterns among consumers is still below average.
The study emphasizes the versatility of podcasting, with many individuals switching between audio and video formats of their favorite shows.
Collection
[
|
...
]