Entrepreneur2 months agoMarketingBoomers Own Most of the Wealth - Here's the Best Way to Market to Them | EntrepreneurStart marketing by defining ideal client Focus on sustainable marketing strategies [ more ]
MarketWatch3 months agoMarketingBoomers make up 30% of consumer spending - so why do advertisers ignore them?Marketers tend to focus on targeting younger generations like Gen Z, despite baby boomers having a significant amount of consumer spending power. Companies often miss the mark when depicting older adults in their advertising, reinforcing inaccurate stereotypes. [ more ]
Entrepreneur3 months agoMarketingBoomers and Generation X Are Temu's Most Devoted Customers | EntrepreneurGeneration X and Baby Boomers were the biggest users of the Chinese e-commerce platform, Temu, in its first year of operations in the U.S. Temu's aggressive marketing strategies and diverse product mix appealed to more mature shoppers. [ more ]
www.housingwire.com3 months agoChicagoSeniors aging in place in Chicago could reshape city's housing marketSeniors in Chicago prefer to remain in their own homes as they age, impacting the housing market. Baby boomers own 35.6% of Chicago homes but only make up 19.9% of the city's total population. [ more ]
Washingtonian - The website that Washington lives by.5 months agoDigital lifeDivorce Rates Are Rising Just for This Age GroupBaby boomers are divorcing more than any other generation. The rate of divorce among adults ages 65 and older has tripled in recent years. [ more ]