The article emphasizes the overlooked significance of baby boomers in luxury markets, despite their control over half of U.S. household wealth. It introduces Rekha Menon, a 60-year-old consumer who embodies the baby boomer demographic, shopping a variety of luxury goods and displaying brand loyalty without influence from social media. The document highlights a shift in marketing focus toward younger generations, leaving baby boomers underrepresented in discussions about luxury consumer behavior. Understanding this demographic's unique preferences and spending habits is crucial as the luxury market evolves towards 2025.
Baby boomers, overseeing half of U.S. household wealth, are frequently ignored in luxury consumer studies, despite their significant financial power.
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