Gainbridge has launched a new campaign titled 'Assist-Obsessed' featuring WNBA star Caitlin Clark, aimed at linking her on-court assists with the brand's financial services. The ad cleverly positions Clark's popularity not solely as a celebrity endorsement but as a reflection of the brand's mission to assist clients. The humorous approach, utilizing light-hearted content, is designed to engage audiences while ensuring that Gainbridge remains integral to the campaign's message, leveraging Clark's appeal without allowing her to overshadow the financial narrative.
"We knew Caitlin would dominate attention,' said Bryan Judkins, executive creative director at Young & Laramore, the agency behind the campaign. 'So the idea couldn't just be about her. It had to be about what she and Gainbridge had in common."
"Instead of cramming in financial education, the campaign keeps the concept simple: Clark is good at assists. So is Gainbridge. Let's have some fun with that."
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