#fashion-marketing

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Fashion & style
fromThe Business of Fashion
5 days ago

The CMO Brief: What's Driving Results in Fashion and Beauty Marketing

Fashion and beauty marketing must invest in trust-building, privacy-compliant customer engagement and advanced analytics to counter rising acquisition costs and weakened performance marketing.
fromUSA TODAY
1 month ago

Zara asked to remove ads featuring 'unhealthily thin' models, UK watchdog says

The ASA states that Zara's advertisements were not prepared "with a sense of responsibility to consumers and to society," indicating a breach of industry standards.
Fashion & style
Marketing
fromBustle
1 month ago

Kylie Jenner Teased Khy's Upcoming Drop In Nothing But A Bra & Teeny Shorts

Kylie Jenner utilizes innovative marketing strategies to create buzz for her Khy clothing brand, leading to successful product launches.
#american-eagle
Fashion & style
fromwww.theguardian.com
1 month ago

Jess Cartner-Morley on fashion: So long, sequin kaftan! The holiday wardrobe is all about sleek, muted neutrals

Holiday wardrobes can be overly extravagant, risking financial strain while trying to achieve a cheerful aesthetic.
fromstupiddope.com
2 months ago

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

This is where the disconnect between content creation and content distribution becomes painfully clear.
Fashion & style
Social media marketing
fromAdweek
3 months ago

How Urban Outfitters Builds Community on Social Media

Urban Outfitters effectively leverages TikTok trends and user engagement to stay relevant, emphasizing real-time connection with consumers.
fromThe Business of Fashion
4 months ago

Acne Studios Names Brune Buonomano CMO

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.
Media industry
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