Some Running Shoes Are Selling Out in a Flash. Here's WhyThe running shoe market is now characterized by limited product drops, creating urgency and exclusive access for consumers.
The Best of BoF 2024: Fashion's Cultural Crossover ContinuesFashion marketers aligned strategies with culture in 2024 to connect with cautious consumers.
Alexis Bittar's Bittarverse Is Revolutionizing Brand StorytellingThe Bittarverse redefined content marketing for Alexis Bittar, blending authentic narratives with a direct-to-consumer approach in fashion.
Careers in Fashion and the Internships For ThemThe fashion industry offers diverse non-design careers that provide creative expression and significant impact.Roles such as creative directors and marketing managers are crucial for shaping brand identity and connecting with consumers.
Are lo-fi ad campaigns the next big thing?Fashion and beauty brands adopting a lo-fi social media approach can engage audiences by creating content that feels more relatable and less like traditional marketing.
Fashion Marketing: The Key to Standing Out in the Industry (2024) - ShopifyFashion marketing entails promoting a fashion brand by distinguishing it through tailored marketing strategies.Fashion marketers work on creating compelling brand images and driving sales through various marketing techniques.