#fashion-marketing

#fashion-marketing

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.

According to H&M, the digital twins will initially appear in social media posts, clearly marked with watermarks to indicate their AI origin, in compliance with platform guidelines on Instagram and TikTok that require disclosure of AI-generated content.

The ASA states that Zara's advertisements were not prepared "with a sense of responsibility to consumers and to society," indicating a breach of industry standards.

This is where the disconnect between content creation and content distribution becomes painfully clear.

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.