The article discusses the importance of not only creating stunning content but also effectively distributing it to ensure it doesn’t get lost in social media algorithms. Fashion brands must recognize that merely posting content is inadequate; they need robust strategies to drive meaningful engagement, traffic, and sales. The text highlights that influencer collaborations, while beneficial, often yield short-lived results and may not guarantee authentic reach, emphasizing the need for a structured approach to distribution.
This is where the disconnect between content creation and content distribution becomes painfully clear.
If the current strategy ends at post and pray, you're already behind.
#fashion-marketing #content-distribution #influencer-marketing #social-media-strategy #brand-engagement
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