Liquid Death's marketing strategy centers around creating sharable content designed to engage consumers on social media platforms. This approach has contributed to the brand's rapid growth, making it a $1.4 billion business while amassing 7 million followers on Instagram and TikTok. The brand operates as an 'entertainment-first' entity, prioritizing captivating content production that resonates with its target audience. By focusing on top-of-funnel marketing, Liquid Death emphasizes the importance of raising brand awareness rather than getting bogged down by traditional optimization strategies.
Liquid Death's strategy entangles engaging content creation with sharable marketing, an approach that transformed it into a $1.4 billion brand with immense social media following.
The team focuses on producing entertainment-first content, claiming that modern consumers are selective, making it essential to earn their attention.
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