Pat O'Toole has transitioned from his role as CMO of Burger King to lead Unleashed Brands, which comprises youth-oriented brands like Urban Air Adventure Park. Underlining the importance of tailored marketing, O'Toole emphasizes the need for consumer-centricity, balancing the interests of both children and their parents. CEO Michael Browning, Jr. noted that marketing strategies will focus on data-driven insights to achieve ambitious growth targets for 2025. O'Toole plans to leverage AI and innovative marketing techniques to foster growth across the diverse portfolio of brands.
"Marketing is at the core of Unleashed Brands' growth and we have ambitious goals for 2025 that rely on leveraging data-driven insights and innovative strategies to move our brands forward."
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