#consumer-centricity

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Marketing tech
fromMarketing Dive
1 day ago

'For every AI, there's an NFT': Burger King's ex-CMO shares lessons learned

Pat O'Toole's appointment as CMO at Unleashed Brands focuses on consumer-centric strategies and data-driven innovation.
O'Toole's experience in brand strategy and AI customization will influence Unleashed Brands' growth and marketing approach.
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