"Dispensaries and cannabis brands often underestimate the role of earned media in shaping reputation. With restrictions on traditional advertising, PR is one of the only compliant, sustainable ways to influence both regulators and consumers. Effective cannabis PR delivers: Visibility where people search - Google, Apple News, and now AI-powered engines Validation by association - being featured alongside trusted global brands Longevity of results - unlike social posts that vanish in days, published stories stay searchable"
"Since 2008, stupidDOPE.com has been publishing content for global brands, rising artists, innovative founders, and cultural disruptors. Its editorial voice reaches far beyond clicks, with articles indexed, syndicated, and cited across Apple News, Google News, and increasingly by large language model (LLM) search engines such as ChatGPT, Perplexity, Gemini, and Microsoft Copilot. That kind of placement doesn't disappear - it compounds."
The cannabis market is highly competitive, with hundreds of licensed companies competing for consumer attention, investment, and cultural relevance. Brand scaling hinges on how well a company's story is told and discovered. Public relations in cannabis centers on creating digital assets that earn trust, drive traffic, and secure visibility across human and machine discovery, rather than chasing fleeting social or vanity coverage. Earned media provides search visibility, validation by association, durable searchable content, and local relevance for queries like "weed near me." Placement across major news platforms and LLM-powered search compounds over time, and effective PR requires investment.
Read at stupidDOPE | Est. 2008
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