#earned-media

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fromForbes
2 days ago

How Earned Media Collapses The Sales Funnel

The traditional buyer journey-the familiar path from awareness to consideration to decision-is disappearing. Today's buyers are moving faster, skipping steps and often making decisions after a single trusted source validates your brand. What's driving this shift? Earned media and AI-driven research tools. Public relations has always been seen as a credibility builder-a way to get your brand noticed and trusted.
Marketing
fromForbes
1 month ago

Is Your Small Brand Tired Of Expensive Ads? Try Meme Marketing Instead

Saratoga Spring Water saw $1.8 million in earned media value after an influencer's video featuring their product went viral, increasing stock by 16%.
Marketing
Social media marketing
fromSemafor
3 months ago

PR pros have discovered how to influence the chatbots: Talk to a journalist

Public relations must adapt to AI by integrating journalist input to enhance brand reputation in chatbot outputs.
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