The article emphasizes the importance of inclusive marketing, which acknowledges the diverse backgrounds of consumers. Brands that successfully implement inclusive strategies create a sense of belonging for their audiences. It highlights Zumba as a best practice example, noting that their diverse team of instructors enhances their understanding of varied consumer needs. This diversity not only reflects the global audience Zumba serves but also helps to broaden the appeal of their classes, showcasing the effectiveness of inclusive marketing in driving brand growth.
When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams.
A diverse team will be more representative of the consumers you want to serve, helping you better understand their needs.
The diversity of the brand's instructors helps attract a wide range of customers.
Those instructors come from all walks of life, which brings in a blend of a very diverse community of instructors.
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