In observance of National Hot Sauce Day on January 22, 2023, Instacart analyzed purchase data to reveal the leading hot sauce brands in the U.S., with Frank's RedHot, Cholula, Tabasco, and Texas Pete topping the list. The report highlights unique state preferences, illustrating the variation in hot sauce popularity across the country. For example, Alabama favors Louisiana Hot Sauce, while Colorado's most popular sauce is Nanita's Finest. Collectively, these insights reflect regional flavors and trends within American cuisine.
In 2023, American hot sauce preferences reveal Frank's RedHot, Cholula, and Tabasco as the top brands, varying uniquely by state according to Instacart data.
Instacart's analysis indicates that each state's hot sauce choices reflect local tastes, with some states favoring brands like Louisiana Hot Sauce and Texas Pete over others.
The data collected by Instacart showcases the importance of regional preferences in hot sauce consumption, influencing popular brands across the United States.
National Hot Sauce Day on January 22 offers insight into American culinary trends, showing distinct preferences for different hot sauce brands based on state demographics.
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