Instacart has introduced Fizz, a party-centric app aimed at enhancing social gatherings through drink and snack delivery. Designed for users aged 21 and over, Fizz allows hosts to create a communal cart for guests to add items, thus smoothing out the planning process without the hassle of post-event bill-splitting. Chief Product Officer Daniel Danker highlights the app's potential to appeal to a younger audience while empowering hosts to manage party supplies effortlessly. Fizz focuses exclusively on drinks and snacks, allowing for convenient delivery with a flat fee, while providing users with 'Snack Bucks' rewards for purchases.
With Fizz, Instacart aims to simplify social gatherings by allowing hosts to invite guests to select items for parties while eliminating the need for bill-splitting afterward.
Daniel Danker stated, 'It's becoming more and more common when people gather that they share in contributing to what it takes to put together a party...We actually think there's an opportunity to just completely eliminate that step.'
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