""Our ad formats are proven to drive measurable action on and off Amazon," said Alan Moss, Vice President, Global Ads Sales for Amazon Ads. "Starting this year, we are introducing a contextual advertising experience that dynamically aligns the ad message with the content viewers are watching...""
""The pause ads are designed to be more contextually relevant, so that viewers pausing, for example, The Summer I Turned Pretty could be served with travel ads or something else matching what's happening on screen.""
Amazon has announced innovative ad formats for Prime Video, including contextually relevant pause ads and shoppable inventory, aiming to create a more engaging viewer experience. The pause ads will dynamically adapt to the content being viewed, enabling tailored advertising that resonates with viewer interests. Shoppable ads will integrate real-time Amazon product information to facilitate immediate purchases. With over 130 million U.S. customers reached monthly through ad-supported Prime Video, these new offerings signify Amazon's commitment to leveraging its vast data and AI capabilities to enhance the advertising experience for both viewers and advertisers.
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