Amazon Ads has unveiled three innovative connected TV ad formats targeting the evolving landscape of digital advertising, set to be showcased at its 2025 upfront presentation. These formats incorporate advances in artificial intelligence, such as contextually relevant pause ads that display ads aligned with viewers' current shows, enhancing user experience. Additionally, the new shoppable ads on both Amazon and external brands facilitate seamless purchasing options for viewers, whom Amazon reports are predominantly shoppers on its platform. This integration of commerce and content represents a significant leap forward in ad engagement strategies.
Our ad formats are proven to drive measurable action on and off Amazon. Based on Amazon's signals and fully addressable and authenticated audiences, we are uniquely positioned to offer viewers scene-aware ads as extensions of the entertainment experience, not interruptions.
The first ad format uses artificial intelligence to place ads on the screen when content is paused, ensuring that the ad is relevant to the show or movie that a viewer is in the middle of.
The second format lets viewers add products to their Amazon cart while an ad is playing on their streaming device. If there's an ad for shampoo, for example, the viewer can click an 'add to Amazon cart' button.
The third format allows viewers to take action during an ad even if itâs for a brand not sold on Amazon, clicking a 'send to phone' button to receive more information.
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