#ad-formats

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#user-experience

Snapchat Shares Mixed Performance Results for Q3

Snap is simplifying its UI with 'Simple Snapchat' to boost engagement and attract more users.

The Drum's Daily Briefing: AI ad scams and wonky billboards

Media platforms exploring new ad formats to boost revenue may face backlash over user experience and content moderation issues.

Snapchat Shares Mixed Performance Results for Q3

Snap is simplifying its UI with 'Simple Snapchat' to boost engagement and attract more users.

The Drum's Daily Briefing: AI ad scams and wonky billboards

Media platforms exploring new ad formats to boost revenue may face backlash over user experience and content moderation issues.
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from Benzinga
6 days ago

Snap Touts New Ad Formats And 'Simple Snapchat' - 10M Users Trial Growth-Driving Feature - Meta Platforms (NASDAQ:META), Snap (NYSE:SNAP)

Snap Inc. reported strong growth in daily active users and revenue, along with promising results from its new ad formats and 'Simple Snapchat' redesign.
#digital-marketing

An Overview of YouTube Ad Formats and Tips [Infographic]

Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.

How To Run Effective Snapchat Ads For Your Business (2024) - Shopify

Snapchat ads are essential for retail brands' social media strategies to increase reach and engagement.

Google Ads Vs. Facebook Ads: Differences, Pros And Cons

Google Ads provides various ad types that cater to different marketing strategies and customer engagement goals.

Uber Ads just became a $1 billion business - and it has plenty of room to grow

Uber's ad business hits $1 billion annual run rate, offering various ad formats and targeting growth areas like programmatic and playable ads.

An Overview of YouTube Ad Formats and Tips [Infographic]

Utilizing diverse YouTube ad formats is key to boosting marketing performance and engaging users effectively.

How To Run Effective Snapchat Ads For Your Business (2024) - Shopify

Snapchat ads are essential for retail brands' social media strategies to increase reach and engagement.

Google Ads Vs. Facebook Ads: Differences, Pros And Cons

Google Ads provides various ad types that cater to different marketing strategies and customer engagement goals.

Uber Ads just became a $1 billion business - and it has plenty of room to grow

Uber's ad business hits $1 billion annual run rate, offering various ad formats and targeting growth areas like programmatic and playable ads.
moredigital-marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

How Podcast Advertising Helps Brands Connect With Audiences (2024) - Shopify

Podcast advertising effectively combines reach with credibility, leveraging the intimate relationship between hosts and their audiences.
#marketing-strategies

Decoding Google Ads: An All-Inclusive Tutorial | Fingerlakes1.com

Google Ads offers a variety of ad formats like search, display, shopping, video, app, discovery, Performance Max, and smart ads for customized campaigns.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.

Decoding Google Ads: An All-Inclusive Tutorial | Fingerlakes1.com

Google Ads offers a variety of ad formats like search, display, shopping, video, app, discovery, Performance Max, and smart ads for customized campaigns.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.
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NewFronts Briefing: Samsung, Conde Nast, Roku focus presentations on new ad formats and category-specific inventory

NewFronts featured Samsung, Condé Nast, and Roku showcasing new ad formats, AI capabilities, and partnerships with a focus on different content categories.
#advertising

YouTube close to making controversial change to how ads appear in videos

YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators.

Why the advertising industry is embracing more transparency and creating new metrics

Innovative ad formats like playable and short-form video ads are on the rise.
Standardization of metrics is crucial for cross-platform ad campaigns.

48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

48% of Indians want more inclusive representation in ads
Channel 4 sees 81% boost in brand recall with new ad formats

Google TV network opens, expands advertiser resources to reach free TV viewers

Google TV introduces a new Google TV Network to engage advertisers, enhancing ad-supported free channels accessibility.

YouTube close to making controversial change to how ads appear in videos

YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators.

Why the advertising industry is embracing more transparency and creating new metrics

Innovative ad formats like playable and short-form video ads are on the rise.
Standardization of metrics is crucial for cross-platform ad campaigns.

48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

48% of Indians want more inclusive representation in ads
Channel 4 sees 81% boost in brand recall with new ad formats

Google TV network opens, expands advertiser resources to reach free TV viewers

Google TV introduces a new Google TV Network to engage advertisers, enhancing ad-supported free channels accessibility.
moreadvertising

Google can now convert text on a website into ads

Google AdSense introduces ad intents format for websites, seamlessly integrating Google Search results with ads.

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats
The accreditation may help Instacart stand out in the competitive retail media space

How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com

Consumers are being exposed to more ads but are better at ignoring them.
Advertisers need to be creative and concise to grab attention without being annoying.

How to Acquire Subscribers Through Paid Advertising on YouTube | Entrepreneur

Paid YouTube advertising complements organic growth for creators to expand their subscriber base effectively.

Disney deepens CTV strategy with new shoppable formats, 'advergaming'

Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising.
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