#ad-formats

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#connected-tv
Marketing tech
fromAdweek
1 week ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromThe Drum
6 months ago
Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

Marketing tech
fromAdweek
1 week ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromThe Drum
6 months ago
Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

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