"Meta says ads for Threads will begin appearing to all users the week starting Jan. 26, but it may take the next few months for them to reach everyone. It says its ad delivery will be gradual, suggesting it'll focus on markets with more ad inventory for the start of the rollout. Expect to see similar ads on Threads to what you see on Facebook or your Instagram feed, with Meta bringing the same tools to its newest platform."
"Could ads put some Threads users off using the social media network? It's possible, but it hasn't happened with Meta's other ad expansions. It will likely come down to the frequency of ads seen within the app experience and the quality of the ads served. Meta's history of serving ads on other platforms will help inform that experience, meaning it should be able to strike the right balance to keep user interest high."
Threads will expand its advertising technology to all users worldwide, with ad delivery starting the week of Jan. 26 and a gradual rollout over several months. Ad formats on Threads will mirror Facebook and Instagram, including carousels, image and video ads, app ads, and Advantage+ catalog ads with easy-buy links. Advertisers are encouraged to reuse or adapt existing campaigns for Threads. Threads has seen rapid user growth—reports cite over 400 million monthly active users and substantial mobile daily activity—while web traffic remains much smaller. Ad frequency and ad quality will determine user tolerance, leveraging Meta's ad experience to balance monetization and engagement.
Read at PCMAG
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