Nexxen announced the addition of Irina Katsnelson as senior vice president of enterprise sales and Oscar Rondon as vice president of data and measurement solutions. Katsnelson will drive the adoption of Nexxen's demand-side platform and foster new business growth, drawing on her extensive sales experience. Rondon will oversee the commercial strategy for Nexxen's TV Intelligence, leveraging ACR data for seamless advertising campaigns. Both appointments indicate a strong focus on enterprise sales and data-driven approaches to enhance client engagement and deliver effective advertising solutions.
Nexxen has hired Irina Katsnelson as senior vice president of enterprise sales to boost demand-side platform adoption and business growth.
Oscar Rondon joins Nexxen as vice president of data and measurement solutions, focusing on the commercial strategy of TV Intelligence.
Katsnelson notes that Nexxen's platform stands out and sees potential in leveraging experience for brand and agency opportunities.
Rondon emphasizes the unique integration of media, data, and technology in Nexxen’s offerings for impactful client solutions.
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