LinkedIn has unveiled a range of new video advertising options in response to the significant rise in video consumption on its platform, with a year-over-year increase of 36% in time spent on video posts. This move aims to aid brands in leveraging video content, which generates 1.4 times more engagement than other formats. In the US, a new bill introduced targets Apple's app store dominance, promoting competition by allowing third-party app stores. Meanwhile, the EU is pursuing legal action against several member states for their failure to implement the Digital Services Act effectively.
LinkedIn's recent video ad initiatives reflect a commitment to enhancing brand engagement and marketing impact as video content becomes increasingly dominant on the platform.
The introduction of the App Store Freedom Act represents a significant step toward increasing competition in the mobile app market by empowering developers and consumers with greater choices.
Legal actions taken by the European Commission against member states underscore the urgency and importance of compliance with the Digital Services Act to protect digital rights.
With video consumption growing, LinkedIn's new ad features aim to leverage this trend, driving heightened user engagement and advertising effectiveness.
Collection
[
|
...
]