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Media industry
fromDigiday
5 hours ago

Why publishers are betting on video to counter AI search

AI search summaries increase zero-click rates, reducing ad revenue by substituting answers for article visits, making digital publishing a format challenge.
Social media marketing
fromTech Times
6 months ago

Instagram Reels vs TikTok in 2026: Which Platform Delivers Better Video Engagement for Creators?

TikTok delivers higher engagement and interactive virality for smaller creators, while Instagram Reels provides broader reach, brand integration, and strong conversion potential.
fromSocial Media Today
9 months ago

Meta Outlines Performance Improvements Based on its Evolving AI Systems

In Q2, Instagram video time was up more than 20% year-over-year globally. We're seeing strong traction on Facebook as well, particularly in the U.S. where video time spent similarly expanded more than 20% year-over-year.
Social media marketing
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