YouTube has launched new AI-powered features aimed at improving content discovery for users, including a search results carousel and conversational AI. The carousel, currently exclusive to YouTube Premium users in the U.S., will suggest videos and offer AI-generated brief descriptions in searches related to shopping and travel. Similar to Google's AI Overviews, this tool could streamline user access to information but poses risks for content creators who depend on viewer engagement for revenue, potentially mirroring the negative impact on news publishers reported recently with Google's features.
YouTube's introduction of an AI-powered search carousel aims to streamline content discovery for users, providing quicker access to relevant videos and information.
While enhancing user experience, this new feature may inadvertently impact creators' revenue by reducing video engagements, as users might find information directly through AI descriptions.
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