This week's Future of TV Briefing highlights how Amazon and YouTube are using incentives to attract advertisers to their connected TV (CTV) inventory, directly challenging The Trade Desk. Both companies are pushing their demand-side platforms, with Amazon granting fee discounts and Google offering credits to advertisers. Amazon aims to enhance campaign efficiency through AI-driven solutions, while Google emphasizes flexibility for managing ad frequency and purchases, showcasing their commitment to providing value to advertisers in the increasingly competitive CTV ad landscape.
Everyone's trying to undercut The Trade Desk. Amazon's and Google's demand-side platforms are enticing advertisers to buy more CTV inventory, enhancing competition in the market.
Amazon Ads is focused on making the Amazon DSP the best place to buy advertising with our north star being to invent ways that we increase efficiency and lower the cost of managing campaigns - all backed by AI.
We're trying to make sure people can get a ton of value out of both YouTube and DV[360]. People want to manage their frequency. They want to manage their video buys.
Collection
[
|
...
]