Walmart's ownership of Vizio is shaping the future of advertising through smart TV platforms. At the 2025 NewFronts, Vizio showcased new ad formats utilizing Walmart's extensive shopping data. The collaboration allows advertisers to access Vizio's inventory via Walmart's platform. Walmart is testing Vizio-driven streaming ads and proposing $200,000 commitments from advertisers. This partnership aims to merge Walmartâs retail media expertise with Vizio's focus on brand-building through streaming, highlighting the potential of connected TV advertising as a growing inventory area.
Walmart's involvement with Vizio indicates a strategic expansion into connected TV advertising, leveraging Vizio's resources to enhance brand awareness through their platforms.
Walmart is leveraging Vizio's streaming capabilities to test new ad products, aiming to integrate shopping data with advertising for better targeting and effectiveness.
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