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Bush's Gavin Rossdale to host cooking and conversation show Rockstar Kitchen Chronicles

Gavin Rossdale's Rockstar Kitchen Chronicles blends cooking, conversation, and music, featuring notable guests, set to premiere in early 2025.
#home-entertainment

The Vizio Elevate Soundbar is the Best Prime Day Audio Deal

The Vizio 5.1.2 Elevate Sound Bar is an excellent deal during Amazon's Prime Day sales, offering immersive audio.

Top VIZIO smart TVs to upgrade your home viewing

VIZIO Smart TVs offer quality and affordability, with the 55-inch Class Quantum 4K QLED HDR model being the standout option for varied viewing experiences.

The Vizio Elevate Soundbar is the Best Prime Day Audio Deal

The Vizio 5.1.2 Elevate Sound Bar is an excellent deal during Amazon's Prime Day sales, offering immersive audio.

Top VIZIO smart TVs to upgrade your home viewing

VIZIO Smart TVs offer quality and affordability, with the 55-inch Class Quantum 4K QLED HDR model being the standout option for varied viewing experiences.
morehome-entertainment

Vizio's 4K TV Has Dolby Vision for Under $500

TV prices have significantly dropped over the last five years, providing exceptional value for consumers.
#walmart
from Forbes
1 month ago
Marketing

Council Post: What Walmart's Vizio Acquisition Means For The Future Of Advertising

Walmart's acquisition of Vizio enhances its integration of retail and digital advertising, focusing on data-driven consumer behavior and sales.

Walmart's Vizio Acquisition to Undergo Full FTC Antitrust Probe

The deal between Walmart and Vizio is under FTC antitrust review.

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel.

Vizio's Profitability Could Be A Boon For Walmart's Ads Business | AdExchanger

Vizio's ad business profitability makes it an attractive acquisition target for Walmart.
Vizio's competitive advantage lies in its automatic content recognition (ACR) technology for ad sales.

Walmart's Vizio Deal Isn't About TV - It's About Data | AdExchanger

Walmart acquired Vizio for TV and video advertising data.
Data is the new oil for marketers and breathes life into TV advertising.

Vizio results beat expectations, helped by a jump in ad revenue and smart-TV sales

Vizio reported better-than-expected fourth-quarter results driven by increased advertising and smart-TV platform sales.
Walmart's purchase of Vizio for $2.3 billion aims at expanding digital advertising reach, integrating Vizio's operating system, and viewer data for targeted ads.

Council Post: What Walmart's Vizio Acquisition Means For The Future Of Advertising

Walmart's acquisition of Vizio enhances its integration of retail and digital advertising, focusing on data-driven consumer behavior and sales.

Walmart's Vizio Acquisition to Undergo Full FTC Antitrust Probe

The deal between Walmart and Vizio is under FTC antitrust review.

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel.

Vizio's Profitability Could Be A Boon For Walmart's Ads Business | AdExchanger

Vizio's ad business profitability makes it an attractive acquisition target for Walmart.
Vizio's competitive advantage lies in its automatic content recognition (ACR) technology for ad sales.

Walmart's Vizio Deal Isn't About TV - It's About Data | AdExchanger

Walmart acquired Vizio for TV and video advertising data.
Data is the new oil for marketers and breathes life into TV advertising.

Vizio results beat expectations, helped by a jump in ad revenue and smart-TV sales

Vizio reported better-than-expected fourth-quarter results driven by increased advertising and smart-TV platform sales.
Walmart's purchase of Vizio for $2.3 billion aims at expanding digital advertising reach, integrating Vizio's operating system, and viewer data for targeted ads.
morewalmart

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Google emphasized centralizing streaming ad buys through its DSP at the NewFronts.
#acr-data

Vizio Ads Kicks Off NewFronts With 3 New Ad Formats

Advertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.

Vizio's Vision For Programmatic And Home Screen Monetization | AdExchanger

Vizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.
Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.

Walmart-Vizio Deal Exposes Fragility in Measurement Market

Vizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.
The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.

Vizio Ads Kicks Off NewFronts With 3 New Ad Formats

Advertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.

Vizio's Vision For Programmatic And Home Screen Monetization | AdExchanger

Vizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.
Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.

Walmart-Vizio Deal Exposes Fragility in Measurement Market

Vizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.
The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.
moreacr-data
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