Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey GambleAI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.
Digital's media-buying bonanza wrestles with an industry at crossroadsDialectics defining digital industry: Hollywood vs. creator economy, AI vs. old workflows, balancing personalization & privacy amid regulatory changes.
Tech platforms make pitch for ad deals as TikTok is roiled by politicsShort-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.
TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To AdvertisersTikTok is making significant announcements at NewFronts, including new partnerships and enhancements to Pulse for advertisers.
Tech platforms make pitch for ad deals as TikTok is roiled by politicsShort-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.
TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To AdvertisersTikTok is making significant announcements at NewFronts, including new partnerships and enhancements to Pulse for advertisers.
Snapchat Unveils New AR, ML Tools Tailored for AdvertisersSnapchat introduced AR and ML tools for advertisers, enhancing ad creation efficiency and engagement.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categoriesGoogle emphasized centralizing streaming ad buys through its DSP at the NewFronts.
Snapchat Unveils New AR, ML Tools Tailored for AdvertisersSnapchat introduced AR and ML tools for advertisers, enhancing ad creation efficiency and engagement.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categoriesGoogle emphasized centralizing streaming ad buys through its DSP at the NewFronts.
NewFronts Briefing: Samsung, Conde Nast, Roku focus presentations on new ad formats and category-specific inventoryNewFronts featured Samsung, Condé Nast, and Roku showcasing new ad formats, AI capabilities, and partnerships with a focus on different content categories.
TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The StageNewFronts lineup finalized with tech giants presentShift of Amazon and Peacock away from NewFronts to main upfronts