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Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.

Digital's media-buying bonanza wrestles with an industry at crossroads

Dialectics defining digital industry: Hollywood vs. creator economy, AI vs. old workflows, balancing personalization & privacy amid regulatory changes.
#tiktok

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.

TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To Advertisers

TikTok is making significant announcements at NewFronts, including new partnerships and enhancements to Pulse for advertisers.

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.

TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To Advertisers

TikTok is making significant announcements at NewFronts, including new partnerships and enhancements to Pulse for advertisers.
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#advertising

Snapchat Unveils New AR, ML Tools Tailored for Advertisers

Snapchat introduced AR and ML tools for advertisers, enhancing ad creation efficiency and engagement.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Google emphasized centralizing streaming ad buys through its DSP at the NewFronts.

Snapchat Unveils New AR, ML Tools Tailored for Advertisers

Snapchat introduced AR and ML tools for advertisers, enhancing ad creation efficiency and engagement.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Google emphasized centralizing streaming ad buys through its DSP at the NewFronts.
moreadvertising

NewFronts Briefing: Samsung, Conde Nast, Roku focus presentations on new ad formats and category-specific inventory

NewFronts featured Samsung, Condé Nast, and Roku showcasing new ad formats, AI capabilities, and partnerships with a focus on different content categories.

TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage

NewFronts lineup finalized with tech giants present
Shift of Amazon and Peacock away from NewFronts to main upfronts
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