#interactive-ads

#interactive-ads

nteractive Ads are a Reddit-unique ad unit that lets brands build custom, interactive ad experiences directly for Reddit's 100,000+ communities - inviting redditors to play, participate, and explore directly within the ad itself. Interactive Ad units range from fully bespoke campaigns and creative activations to low-lift, high-impact, repeatable templates like countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment needs.

"People expect a lot of innovative things to come out of Netflix, given what we've done over the past 25 years in the business," Amy Reinhard, Netflix's ads president, said on Wednesday. "The thing that I'm most excited about is these interactive and modular formats, because these are the start of our personalization journey, and they add a ton of flexibility and optionality into what we're trying to do."

According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using interactive and shoppable formats has grown fivefold and that revenue from the units had increased 217%, year-on-year. "That fourth-quarter holiday is certainly a peak time for Fubo," said Felder. In 2024, the business drew over 31% of its annual ad revenue, just over $110 million, from the year's final quarter. He added: "It's the highest [period of] demand for interactive formats."

Discord is introducing "Orbs," a new virtual reward system designed to boost engagement with its interactive ads, particularly the "Quests" format.