"Netflix is on track to double its advertising revenue this year and aims to monetize engagement through advertising alongside subscriptions."
"The service will inject interactive promotions into its content, adding a new dimension to its advertising strategy."
"Netflix's ad-supported plan has grown to 94 million users since its introduction in late 2022, aiming to leverage this audience for revenue."
"Co-CEO Greg Peters announced the global launch of its first-party ad tech platform, which enhances ad delivery and features."
Netflix is transitioning to a dual revenue stream model involving subscriptions and advertising. The company aims to double its advertising revenue this year and has already introduced an ad-supported plan that has attracted 94 million users. Additionally, Netflix plans to integrate interactive promotions into its content while also expanding its ad tech capabilities. This strategy reflects a shift in the streaming landscape as Netflix looks to capitalize on viewer engagement, especially with live programming and high-performing series.
Read at gizmodo.com
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