Netflix is transitioning to a dual revenue stream model involving subscriptions and advertising. The company aims to double its advertising revenue this year and has already introduced an ad-supported plan that has attracted 94 million users. Additionally, Netflix plans to integrate interactive promotions into its content while also expanding its ad tech capabilities. This strategy reflects a shift in the streaming landscape as Netflix looks to capitalize on viewer engagement, especially with live programming and high-performing series.
Netflix is on track to double its advertising revenue this year and aims to monetize engagement through advertising alongside subscriptions.
The service will inject interactive promotions into its content, adding a new dimension to its advertising strategy.
Netflix's ad-supported plan has grown to 94 million users since its introduction in late 2022, aiming to leverage this audience for revenue.
Co-CEO Greg Peters announced the global launch of its first-party ad tech platform, which enhances ad delivery and features.
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