LG Ad Solutions recently highlighted 'the future of connection' during its NewFronts presentation, emphasizing the shift towards a CTV-first era that merges content and commerce. Tony Marlow, the global CMO, noted the increased importance of connections between brands and consumers. The company plans to expand its interactive ad products, including gamified ads and shoppable TV ads with QR codes, aiming to transform traditional viewing into an engaging commerce channel. These innovations promote an immersive advertising experience and foster deeper consumer engagement.
"It's already starting to blur. This is what makes connections so important."
"TV is no longer just for viewing. It's an experience."
"Shoppable TV experiences have been a theme that users have been engaging with over the past 12 to 18 months."
"We believe elevating the notion of connection is vital to the future of advertising and consumer engagement."
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