Discord has unveiled a new virtual reward system called "Orbs" to enhance engagement with its interactive ads known as "Quests." This initiative reflects Discord's strategy for a scalable advertising business as it prepares for a potential IPO. Users can earn Orbs by completing Quests that incentivize watching product videos or playing games, which can be redeemed for exclusive digital items, including profile badges and Nitro credits. The initiative aims to attract non-subscribers to Nitro by allowing Orbs to be spent in place of traditional payment methods. The feature is currently being tested with a select user group and will expand soon.
Discord is introducing "Orbs," a new virtual reward system designed to boost engagement with its interactive ads, particularly the "Quests" format.
The addition of Orbs allows users to earn rewards for engaging with ads by completing "Quests," which can be spent on exclusive digital items or credits.
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