"MNTN aims for a $1.24 billion valuation through its U.S. IPO, targeting to raise up to $187.2 million by selling 11.7 million shares."
"As cord-cutting accelerates, brands are increasingly focused on connected TVs for marketing, which bodes well for MNTN's growth and target valuation."
MNTN, led by Ryan Reynolds as chief creative officer, is pursuing a $1.24 billion valuation through its U.S. initial public offering, aiming to raise $187.2 million by offering 11.7 million shares priced between $14 and $16. With increasing interest in TV advertising amid declining traditional cable subscriptions, MNTN is well-positioned for growth. The IPO comes amidst favorable market conditions influenced by trade negotiations. Backed by BlackRock and Fidelity, MNTN's approach reflects a shift towards digital advertising as more brands embrace streaming and connected TV solutions.
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