During the StreamTV Show in Denver, Takashi Nakano from Samsung TV Plus highlighted the conflict between advertisers' desire for user data and consumers' demand for privacy. As smart TV OS providers increasingly delve into data collection for advertising, they face the challenge of balancing this demand with user concerns. Nakano emphasized the question of data utility, arguing that while vast amounts of data are available, the relevance of all this information for effective advertising remains uncertain. He called for an advertising ecosystem that respects user privacy while still delivering meaningful ads.
Do you want your data sold out there and everyone to know exactly what you've been watching ... the answer is generally no.
There's inherent conflict in the ad ecosystem supplying so much data. ... We’re fortunate to have all that data, but we're also like, 'Do we really want to give it all, and hand it all out?'
How do we create an ecosystem where we can serve ads that are pretty good? Maybe it's not perfect.
LG's webOS will use a new AI model that informs ad placement based on viewers' emotions and personal beliefs.
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