The Trade Desk is under scrutiny as it prepares to report its first-quarter earnings after a significant operational setback last quarter. CEO Jeff Green attributed this failure to internal execution issues. Following this, the company has reorganized, focusing on the Kokai platform's rollout to improve client performance and performance consistency. Analysts forecast revenues of $582.7 million and EPS of $0.31, with key growth areas being Connected TV, retail media, and international spending amidst a challenging political ad environment.
"The Trade Desk reports first-quarter earnings after the close today, and the stakes feel unusually high for a company that has long set the bar for operational consistency."
"Since then, the company has executed a major internal reorganization, accelerated its push to transition customers to the Kokai platform, and sharpened its focus on scaling programmatic partnerships with the world's biggest brands."
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