#micro-dramas

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#short-form-video #streaming-revenue #vertical-video #verticals #marketing-costs #non-union-production #tiktok
Media industry
fromBusiness Insider
2 weeks ago

Soapy micro dramas face a reckoning in 2026 after capturing Hollywood's attention

Micro dramas (verticals) surged in 2025, generating significant viewer-paid revenue and non-union jobs while facing criticism, high marketing costs, and uncertain sustainability.
Digital life
fromBusiness Insider
2 weeks ago

TikTok is jumping into micro dramas, the surging bite-sized soaps that have caught Hollywood's eye

TikTok added a Minis section hosting micro dramas and mini programs to capture mobile viewers, commerce, and screen time within its app ecosystem.
#short-form-video
fromwww.cnbc.com
1 month ago
Tech industry

CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race

fromDigiday
2 months ago
Media industry

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

fromwww.cnbc.com
1 month ago
Tech industry

CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race

fromDigiday
2 months ago
Media industry

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

more#short-form-video
Media industry
fromBusiness Insider
2 months ago

5 Hollywood companies from Fox to Disney that are looking to capitalize on soapy 'micro dramas'

Hollywood studios and tech companies are investing in mobile-first micro dramas—short, low-budget vertical episodes from Asia monetized through cliffhangers and in-app payments.
#vertical-video
fromBusiness Insider
4 months ago
Television

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

fromBusiness Insider
4 months ago
Television

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

more#vertical-video
Television
fromBusiness Insider
3 months ago

These salacious, bite-sized soaps have become a $1.3 billion business in the US

Micro drama apps will generate $3 billion globally this year outside China, driven mainly by viewer payments and led by the U.S. market at $1.3 billion.
Miscellaneous
fromDeadline
3 months ago

Micro-Drama Revenues In China Set To Exceed Box Office In 2025, Will Reach $9.4B This Year - Report

China's micro-drama market will outpace its domestic box office, growing from $0.5B in 2021 to an expected $16.2B by 2030 at an 11.5% CAGR.
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