#micro-dramas

[ follow ]
#short-form-video #vertical-video #mobile-first-video #studio-investments #short-form-monetization
Media industry
fromBusiness Insider
5 days ago

5 Hollywood companies from Fox to Disney that are looking to capitalize on soapy 'micro dramas'

Hollywood studios and tech companies are investing in mobile-first micro dramas—short, low-budget vertical episodes from Asia monetized through cliffhangers and in-app payments.
fromDigiday
1 week ago

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a miniature TV episode complete with characters, arcs and cliffhangers that pull views into the next. Instead of doomscrolling, they bridge - one micro drama at a time.
Media industry
#vertical-video
fromBusiness Insider
1 week ago
Film

I was laid off at Disney. Now I'm making a living thanks to the micro drama 'gold rush.'

A laid-off Disney producer found steady work producing fast, low-budget micro dramas that are growing in the U.S. via popular vertical-video apps.
fromBusiness Insider
2 months ago
Television

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

Short vertical Asian micro dramas attract millions of US viewers and DramaBox is diversifying into family, interactive, and animated content while expanding monetization.
fromBusiness Insider
2 months ago
Television

Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance

more#vertical-video
Television
fromBusiness Insider
1 month ago

These salacious, bite-sized soaps have become a $1.3 billion business in the US

Micro drama apps will generate $3 billion globally this year outside China, driven mainly by viewer payments and led by the U.S. market at $1.3 billion.
Miscellaneous
fromDeadline
1 month ago

Micro-Drama Revenues In China Set To Exceed Box Office In 2025, Will Reach $9.4B This Year - Report

China's micro-drama market will outpace its domestic box office, growing from $0.5B in 2021 to an expected $16.2B by 2030 at an 11.5% CAGR.
[ Load more ]