"These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a miniature TV episode complete with characters, arcs and cliffhangers that pull views into the next. Instead of doomscrolling, they bridge - one micro drama at a time."
"Micro dramas are set to achieve $11 billion in global revenues this year, with most (83%) of that revenue coming from China, according to Omdia. The U.S. records the biggest revenues internationally, accounting for around 8.6%, with the likes of the U.K, Japan, South Korea and Thailand accounting for smaller portions, as adoption of mini dramas continues to grow. With how quick micro dramas are growing, Omdia also expects the format to generate nearly twice the amount of revenues of free ad-supported streaming television (FAST) channels,"
"In the third quarter, micro dramas raked in $800 million in global revenues (not including China), having doubled from $400 million, year-over-year from Q3 2024, according to boutique media and entertainment consulting firmOwl & Co. The U.S. is the biggest revenue generator, while the rest of world and APAC (not including China), Europe, followed by LATAM contributed smaller revenues as those regions continue to increase adoption."
Micro dramas are mobile-first, vertical shows of two to three minutes per episode that emphasize narrative tension, character arcs and cliffhangers instead of quick dopamine hits. The format is projected to generate $11 billion in global revenues this year, with 83% coming from China and about 8.6% from the U.S.; other markets contribute smaller shares. Omdia expects micro dramas to generate nearly twice the revenues of FAST channels. In Q3 2025 micro dramas earned $800 million globally (excluding China), doubling year‑over‑year from Q3 2024. The U.S. is the largest revenue market, and 68% of U.S. micro drama app ad spending in 2025 came from social media, per eMarketer citing Sensor Tower.
Read at Digiday
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