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#pause-screen-ads #ux-design #adtech #warner-brothers-discovery #corporate-separation #revenue-growth
UX design
fromMedium
4 weeks ago

How Netflix Turns Pauses Into Profits

Pause-screen ads deliver advertising during natural viewer breaks, preserving immersion and user control while generating revenue and exposure without interrupting active viewing.
fromAdExchanger
1 month ago

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself | AdExchanger

Warner Brothers Discovery will separate back into two independent, publicly traded companies by mid-2026. The separation follows a merging process that began in 2022.
Media industry
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