Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

"Global streaming subscription revenue surpassed $150 billion for the first time in 2025, reaching $157.1 billion, a tripling from $50 billion in 2020. This growth is driven by international expansion, ad-supported tiers, and consistent price increases across major platforms."

"The share of total revenue from ad-supported tiers has risen rapidly, increasing from less than 5 percent in 2020 to 28 percent in 2025, highlighting the growing importance of hybrid subscription and advertising models in revenue growth."

"As adoption of ad tiers grows, advertising is expected to become an increasingly important revenue stream, potentially adding an additional $42 billion in annual revenue by 2030."

In 2025, global streaming subscription revenue reached $157.1 billion, marking a 14 percent increase from the previous year. This growth is attributed to international expansion, ad-supported tiers, and price increases. By 2030, revenue is expected to hit $202 billion, driven by a shift towards monetization strategies. The share of revenue from ad tiers rose significantly, contributing to a total of $177 billion in revenue, including advertising. The U.S. remains the largest market, accounting for 50 percent of global streaming subscription revenue.

Read at The Hollywood Reporter