"After testing the feature for the last six months or so, Netflix said it will bring vertical videos to its mobile app sometime later in 2026, TechCrunch reported. So far, the feature has been used to show clips promoting Netflix films and TV shows, letting you swipe to move to the next one à la TikTok or YouTube Shorts. Going forward, though, it could also serve as a promotion tool for new types of programs."
""You can imagine us bringing more clips based on new content types, like video podcasts," co-CEO Greg Peters said in an earnings call. That was another subject of discussion, as Netflix is taking on YouTube with new video podcasts. The company debuted the first of those originals last week, including shows from sports commentator Michael Irvin and comedian Peter Davidson. It's also offering hosting content like the Bill Simmons Podcast and other shows from The Ringer."
Netflix tested a vertical short-video feature for about six months and plans to roll it out to its mobile app in 2026. The feed currently shows clips promoting Netflix films and TV shows with a swipe interface similar to TikTok or YouTube Shorts. The feature could also promote new content types, including video podcasts, according to co-CEO Greg Peters. Netflix has launched original video podcast shows and is hosting existing podcasts like the Bill Simmons Podcast and programs from The Ringer. In 2025, Netflix reported $45.2 billion in revenue and 325 million paid subscribers, including $1.5 billion from ads.
Read at Engadget
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