"Sam Nejad was an aspiring filmmaker who was making Instagram skits when he got introduced to microdramas. He's since starred in nine films this year, starting with "The Billionaire's Accidental Bride," for Pocket FM, where he played a rich guy who finds himself at the center of a payback scheme, before moving on to roles for other apps. The pace is fast; shoots typically happen over nine days, and actors may only get one take for a scene."
"The short-drama apps mostly operate on a freemium model, where people are prompted to pay up, often $10 and more per movie, after watching a certain number of episodes, or subscribe for unlimited viewing. They're on track to generate $3 billion in revenue this year globally, excluding China, nearly triple their haul last year, per streaming consulting firm Owl & Co., suggesting there's a real marketplace for short-form scripted video."
Sam Nejad was an aspiring filmmaker making Instagram skits before moving into microdramas and has starred in nine films this year, beginning with "The Billionaire's Accidental Bride" for Pocket FM, where he played a rich man embroiled in a payback scheme and then took roles on other apps. Shoots are fast, typically nine days, with actors sometimes getting only one take. Microdramas run as one- to two-minute episodes on apps like ReelShort and DramaBox. They are low-budget and feature sensational soap-opera plots, often including violence against women and limited racial diversity. Producers commonly use AI. Short-drama apps use freemium pricing and are projected to generate about $3 billion globally this year, excluding China.
Read at Business Insider
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