"In another attempt to reduce our attention spans to mush, TikTok has released the PineDrama app, which offers serialized drama series that are roughly a minute per episode. As first spotted by Business Insider, the app is designed exactly like TikTok, but instead of trendy dance videos, you can scroll through and watch "micro dramas." For those new to the category, micro dramas are bite-sized TV shows shot in vertical video and available in minute-long episodes."
"Don't expect any nominations for Best Original Screenplay with series like The Officer Fell For Me or Married to my past life's nemesis, since they typically offer soap opera vibes with cliffhangers that keep users scrolling to the next episode. The app is designed to keep people on it with a Discover tab, a place to save favorites and the ability to react in real time alongside other viewers. Right now, the micro dramas on PineDrama are all free to watch."
TikTok released PineDrama, an app offering serialized micro dramas with episodes roughly one minute long, presented in vertical video format. The app mimics TikTok’s interface and emphasizes quick cliffhangers and soap-opera-style plots to encourage scrolling between episodes. PineDrama includes a Discover tab, a favorites feature, and real-time reaction capabilities to increase engagement among viewers. Currently, the micro dramas on PineDrama are free to watch without ads, and future monetization plans remain unclear. The format follows other short-video drama attempts, including TikTok Minis and earlier ventures like Quibi and alternatives such as DramaBox or ReelShort.
Read at Engadget
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