"TikTok is making a fresh bet in one of the most promising new media categories: micro dramas. The company has rolled out a new stand-alone app in the US and Brazil, called PineDrama, dedicated to micro drama series. Micro dramas - also called "verticals" and "mini dramas" - are serialized shows that users watch in roughly one-minute clips. The most popular micro drama series often include romance or the supernatural, such as sordid love affairs with vampires or werewolves."
"On prominent micro drama platforms like DramaBox and ReelShort, viewers can usually watch some episodes of a show for free before being asked to pay $20 a week or more to watch the rest. PineDrama's business model is unclear. Right now, users can log into the app with their existing TikTok accounts and watch all episodes of micro dramas like "The Officer Fell For Me," "The Return of Divorced Heiress," and "My Unwanted Billionaire Ex" for free. There are also no ads."
TikTok launched PineDrama, a standalone app in the US and Brazil devoted to micro drama series delivered as roughly one-minute serialized clips. The platform curates vertical mini-dramas, often centered on romance or supernatural themes, and several shows have tens to hundreds of millions of views. Users can sign in with existing TikTok accounts and currently watch full episodes without ads or paywalls. Competing micro-drama platforms often gate later episodes behind weekly fees around $20. PineDrama's business model remains unclear, and industry observers expect the app to add monetization such as subscriptions over time.
Read at Business Insider
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