"Just as you've seen us do with the new TV UI, we're working on a new mobile UI that will better serve the expansion of our business over the decade to come,"
"We're gonna roll this out later in 2026. And just like our TV UI, it then becomes a starting point. It becomes a platform for us to continue to iterate, test, evolve, and improve our offerings."
"TV is not what we grew up on. TV is now just about everything,"
"The Oscars and the NFL are on YouTube. Networks are simulcasting the Super Bowl on linear TV and streaming. Amazon owns MGM, Apple is competing for Emmys and Oscars, and Instagram is coming next."
Netflix plans a major mobile app redesign slated to begin rolling out in 2026, following a recent TV user-interface overhaul. The redesign will prioritize short-form, vertical-video experiences to better compete for attention with social apps like TikTok and Instagram. Netflix leadership framed the new mobile UI as a platform that can be iterated, tested, and improved over time. Executives highlighted broadening competition across streaming and social platforms, noting that events and content now span YouTube, linear TV, and streaming. The company is also expanding into podcasts and anticipates creating clips and vertical content from new content types.
Read at Mashable
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