Telemundo Studios Launches Vertical Short Dramas as It Expands Alternative Content Strategy
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Telemundo Studios Launches Vertical Short Dramas as It Expands Alternative Content Strategy
"With biblical stories reimagined for a new generation, we're seizing the moment to adapt cultural touchstones for today's audiences. Hispanic viewers have long been at the heart of global culture, and this slate is a powerful way to deliver stories that transcend language, borders and platforms."
"Vertical short dramas, inspired in part by TikTok and other binge-able video models, have taken a life of their own. Largely driven by international markets, the short dramas industry has grown significantly in the past year. Compared to the latter half of 2024, average monthly revenue for the industry is up 12% in 2025, according to data from Sensor Tower. Chinese vertical shorts titan ReelShorts popularized the addictive format, but other markets have entered the space to compete - including Poland's DramaShorts, Ukraine's MyDrama and Singapore's DramaBox."
Telemundo Studios is expanding into mobile-first, vertical short-form dramas by adapting telenovela storytelling into compact episodic parts that increase fan engagement while preserving high production quality. The slate will combine adaptations of hits such as "Armas de Mujer" and "Diario de un Gigoló" with original productions developed specifically for the vertical format. Episodes will be delivered in shorter segments to boost engagement without compromising Telemundo’s essence. The short-drama market has grown internationally, with average monthly revenue up 12% in 2025 versus late 2024 per Sensor Tower, and global competitors have emerged to challenge the format.
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