#mobile-first

#mobile-first

Do you remember when 2007 was dubbed "The year of mobile"? That was when Apple launched the iPhone and firmly established mobile as the secondary channel for online engagement, after the desktop. The company's approach was so revolutionary that, in today's world, the mobile experience has become the primary experience for brand and customer interaction. More people search for products and services on their phones than on any other platform.

Beekeeper is an all-in-one communication and operations platform explicitly designed for shift-based teams, focusing on simplicity, mobility, and seamless deployment. Ideal for companies with large teams of frontline employees, the software's mobile-first design brings messaging, daily workflows, employee updates, and a resource hub all in one place. Beekeeper centralizes communication to reduce workplace conflict, improve compliance, and ensure teams receive critical information in real time.

From pre-visits to in-store engagement, brands and retailers are boosting traffic, conversions and loyalty with location intelligence. Location-based marketing deploys timely notifications and personalized promotions to drive foot traffic, app engagement and incremental revenue. Brands that leverage this mobile-first tactic achieve a 53% higher repeat buyer rate than their peers. Download the playbook to learn: Mobile-first strategies that trigger real-time messaging and promotions How location signals enhance click-and-collect and in-store experiences Use cases and insights from Walmart, T-Mobile, Target and more