How to employ a digital-first recruitment strategy

"Increasingly our clients are seeking practical recruitment strategies to attract, engage, convert and retain the very best candidates in an increasingly complex, omnichannel marketplace For many, this requires moving from top-down corporate communications and an unhealthy reliance on recruiters or CVs, to a strategically led user-first engagement programme. This mindset change is the enabler for personalised and contextually relevant techniques to welcome potential candidates into a process on the channel/s that resonates most."

"The shift in external service requirements can't be achieved without internal practice change. Restructuring tools, technologies, media focus, content creation and delivery help unlock the value of the user centred service design direction. Working with the Royal Navy and University of West of England (UWE), we combine our team's expertise with the latest intelligent technologies to respond in real-time to the attitudinal and behavioral needs of our target recruits."

"We have adopted a tried and tested, award-winning, mobile-first, user-centered strategy. We deliver compelling, targeted content to the right candidates through the right channels, at the right times. Sharing this content to potential employees 'where they are' through social channels and direct digital interactions. Based on our experience, we have five tips for any brand employer who is looking to invest in their recruitment strategy and is interested in developing their capabilities in this area:"

Organizations must shift from top-down corporate communications and reliance on recruiters or CVs to strategically led, user-first engagement programmes. Internal practice change is required, including restructuring tools, technologies, media focus, and content creation and delivery. Combining domain expertise with intelligent technologies enables real-time responses to attitudinal and behavioral needs of target recruits, as demonstrated in collaborations with the Royal Navy and UWE. A mobile-first, user-centered approach delivers compelling, targeted content to candidates through appropriate channels and times, sharing content where candidates already engage. Effective recruitment investments begin with audience research and authentic involvement of employees in recruitment narratives.

Read at Thedrum