#user-centered-design

#user-centered-design

Finding your keys shouldn't feel like a treasure hunt, and thankfully, Chipolo gets it. The Slovenian brand, born from a group of friends tired of losing their belongings, has been creating colorful item finders since 2013. Their latest collaboration with London design studio BLOND has completely transformed their approach to tracker design. After teaming up with BLOND in 2022, Chipolo reimagined its flagship Loop and Card trackers, moving beyond simple tech gadgets into genuine lifestyle accessories.

Designers have always been problem-solvers. But until recently, we were often boxed into solving parts of problems - the visuals, the flow, the usability.

Defensive pessimism is a cognitive strategy where individuals manage anxiety by preemptively imagining potential problems in order to troubleshoot effectively.

At Fivecube, users aren't an afterthought-they're the starting point. The team dives deep into research, audience insights, and user journeys to shape design decisions that feel intuitive.

The journey from ESL teaching to Instructional Design proved to be a transformative experience, marrying my passion for education with the power of technology.

Without having a metric, I don't think design will ever have a place in the organization.

"I wanted to create impactful tools, and over time, I realized transactional lawyers were the perfect audience because I understood their challenges deeply."

Diátaxis describes a systematic approach to documentation that identifies four distinct needs and corresponding forms: tutorials, how-tos, references, and explanations.