Design leaders emphasize the necessity of integrating metrics into design processes for organizational success. This imperative stems from a need to substantiate design value in terms that executives comprehend. The concept isn't to forsake user-centric principles but to enhance communication with stakeholders. By adopting a shared responsibility for metrics, designers can better articulate design outcomes, ensuring their work holds significance within the corporate structure. This translation process is essential for bridging the gap between design practices and business objectives, ultimately leading to increased recognition and support for designers.
Without having a metric, I don't think design will ever have a place in the organization.
You'll always have to translate. Always, always have to translate.
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