This article emphasizes the necessity of metrics in design leadership. A Design Director argues that without metrics, design may lose its significance in organizations. Although many designers feel uncomfortable quantifying user experiences, understanding and co-owning metrics is vital for translating design value to executives. This translation is essential for design leaders to convey their impact clearly. The article underscores that the challenge for designers isn't the lack of value but rather the inability to effectively communicate that value within a business context.
Without having a metric, I don't think design will ever have a place in the organization.
Quantifying users almost sounds like we're betraying our user-centered approach.
You'll always have to translate. Always, always have to translate.
Designers don't have a value problem: they have a translation problem.
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