The article uses the analogy of visiting a doctor to illustrate a common issue in digital experience design: applying solutions without fully diagnosing user problems. It critiques the tendency of designers to rely on familiar tools when faced with symptoms like poor conversion rates, rather than investigating the underlying issues. The author stresses the significance of understanding the specific nature of the problem before deploying fixes, referencing Jesse James Garrett's "Elements of User Experience" as a guiding framework for more effective design outcomes.
"Sure, we have our fancy problem statement, but we haven't understood the type of problem it is. We understand the symptoms. Now we need a diagnosis."
"This example is incredibly extreme. It's absurd. But, I wanted to get the point across because we see similar absurdities all the time in the world of digital experience design."
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